Marketing & Communications Director
The Marketing & Communications Director manages the public awareness and perception of the Boys & Girls Clubs of the Sioux Empire (BGCSE) through strategic marketing initiatives and compelling communication strategies. This individual will be responsible for crafting and implementing marketing campaigns, enhancing brand visibility, and effectively communicating our organization's impact to diverse stakeholders. The Marketing & Communications Coordinator reports to this role.
Essential Job Functions:
• Develops and implements comprehensive marketing strategies designed to build appreciation and support of Club programs, services, and activities, and increase youth participation within the communities that BGCSE serves.
• Supervise and provide strategic oversight for the Marketing & Communications Coordinator, who is responsible for the organization’s digital and social media presence.
• Develops, administers, and manages marketing materials and tools and all print and promotional materials ensuring alignment with brand guidelines and consistent messaging to support the organization’s initiatives.
• Lead the creation of engaging content for various platforms, including social media, website, e-newsletters, and press releases. Coordinate with internal teams to gather stories, testimonials, and updates to showcase the impact of our programs and initiatives.
• Manages the online presence of BGCSE, including the organization’s website, Facebook, Instagram,
YouTube, and LinkedIn.
• Oversee the maintenance and enhancement of the organization's brand identity, ensuring consistency across all communication channels. Develop and enforce brand guidelines to uphold brand integrity.
• Cultivate relationships with media outlets and journalists to secure press coverage and publicity for our organization's activities, events, and achievements.
• Negotiate with vendors and service providers to secure competitive pricing, contracts, and service agreement for marketing related initiatives.
• Manage relationships with commercial printers, including overseeing timelines, reviewing proofs, and ensuring print quality, while also supervising the internal store (Jobby Lobby) in collaboration with the Marketing & Communications Coordinator.
• Responsible for making public appearances and presentations to promote the organization.
• Develop and implement strategies for effective internal communication to ensure alignment, transparency, and engagement among staff members.
• Assists in developing and promoting programs to current and potential customers and uses satisfaction and need surveys to identify gaps.
• Contributes to attaining financial support by increasing membership and building the Club’s base of support through advertising campaigns.
• Manage financial aspects, including budget monitoring and data tracking for reporting purposes.
• Develops collaborative partnerships with employees, volunteers, members, parents, donors, other non- profits, other Boys & Girls Clubs organizations, and media contacts to establish professional links within the community.
• Responsible for all other tasks as assigned by the Chief Development Officer and senior leadership.
Education and Experience Requirements:
• A bachelor’s degree in marketing, communications, public relations, advertising, or another related field.
• Previous experience and a proven track record of successfully managing the marketing and public relations function for an organization is preferred.
• A minimum of five years of experience in marketing and public relations is required, including demonstrated success in developing and executing strategic marketing initiatives.
• Experience with graphic design is highly preferred.
• A valid CPR certification or the ability to obtain and maintain CPR Certification within 90 days of employment is required. The Boys & Girls Clubs of the Sioux Empire will provide this training for those not certified.
Skills and Knowledge Requirements:
• Skilled writing, editing, and proofing ability.
• Strong interpersonal, verbal communication and presentation skills.
• Strong organizational and time management skills.
• Excellent management and supervisory skills.
• Ability to take initiative, prioritize duties, and work independently while functioning as a member of a team.
• Working knowledge of Canva, Adobe Creative Cloud and Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
Work Environment and Physical Requirements:
• Constant hearing, hand-eye coordination, mind-eye coordination.
• Intermittent speaking, standing, walking, kneeling, lifting, reaching, low-level activity, and squatting.
• Constant keyboarding and computer work.
• Prolonged periods sitting at a desk and working on a computer.
• Occasional lifting of items up to 20 pounds.
Pre-Employment Screenings:
• Pre-employment screenings may include, but not limited to, the following: drug screen, criminal background check(s), child abuse/neglect screening(s), driving history screening(s), and reference checks.
We strive to make reasonable accommodations for applicants and employees in compliance with local, state, and federal laws and regulations. For a full job description or for any assistance or accommodation during the application process, please contact our Talent Acquisition Coordinator at 605-306-1125.
All qualified applicants are considered for positions without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, non-job-related disability, or any other protected class.
